Survey Research
A method that collects standardized data from a sample, usually via questionnaires or structured interviews, to describe or explain a population.
Survey research gathers the same information from every respondent using standardized questions, delivered online, on paper, by phone, or face to face. Because responses are comparable across people, surveys support quantitative description of a population, such as attitudes, behaviors, or characteristics, and analysis of relationships between variables. A survey design involves defining the population, choosing a sampling method, designing the instrument, and managing response rates, and its quality depends on all four.
For a thesis, surveys are attractive because they can reach many participants efficiently and yield data suited to statistical analysis. The risk is treating the questionnaire as the easy part. Weak questions produce weak data that no analysis can rescue. Plan the instrument, pilot it, and document sampling and response rates carefully; that chain of decisions is what your methodology chapter must defend.
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